Dear Digital

I have started and stopped writing this post a number of times. How does one reflect with 500 words or less on the endless vocabulary of the digital world, the depth of optimization, the continuous learning of tutorials and the pressure cooker we have come to know as eTivities.

All this, not accounting for engaging with eFrictions facing this country and digging deep for digital solutions for the C6 project or the frictions that came with trying to put the perspectives and ideas of four individuals into one strategy. I didn’t even realize that lack of access to computers, online literacy and security issues hinder digital economy growth (BCG: 2014) to the extent that a name has been created, individual eFriction, and strategies are being developed to resolve or that this is an INTERNATIONAL CHALLENGE!

Forced to think! Obliged to apply! Pushed to look back and optimize! Optimize, what does that even mean?  Quirk describes optimizing as ‘relentlessly using data and analysis to improve all marketing efforts.’ This is my most important lesson, to always be in the know, to understand what I know and to use that to improve my message to my audience. I see it everyday, on Facebook, on Twitter and YouTube and now I understand the connection between the changes they are consistently making and the reasons I keep coming back. The audience is always changing, the world around us is always changing, digital is never static, there’s is no hope for straddling day dreamers in the digital marketing lane.

There is something that bothers me, something I just don’t get, perhaps the very reason I have struggled to stay put and get this down. I don’t get blogging   I know right, unbelievable! This is the Jedi of marketing who has blogged about her digital footprint , made a product placement video for YouTube and blogged about optimizing video sharing. It’s true, I have had fun writing the content and being creative in my blog but my rather average marks indicate that I clearly don’t get ePortfolio blogging the way I should. According to Nicola Pallit on her Prezi, the ePortfolio is a showcase, providing evidence of skills and demonstrating professionalism while giving insight to my personality and reflecting on my personal journey.

I think I can  three out of the four criteria. Professionalism being the rebel that eludes me. I think my ePortfolio as a good balance between professionalism and personality. I haven’t received comments that indicate otherwise but my marks still point to a missing link. Detailed feedback would go a long way.

A new lesson on social media: The primary experience on social media is an emotional one (Botha & Ryneke: 2014), which translates to- YOU HAVE TO CONNECT. Specs come second to how the marketer makes the consumer feel, how you engage with them- participate in their stories and make them a part of yours. No connection equals no follows, no likes and probably no returns to your page. This is exactly like my experience of the eMarketing course, the specs are good, the delivery is great but the connection has dwindled… I haven’t got my lecturers hooked on my blog and they haven’t exactly got me hooked on the ePortfolio.

I have learned, I gained insight, skills and curiosity about Digital. I also lost some ignorance and digital blindness (may have made that concept up). After it all, this is what I have to say:

Love

The Jedi

References

BCG. (2014, January). Press Releases: Countries that Expand Internet Access and Use Can Spur Digital-Economy Growth. Retrieved October 2014, from Boston Consulting: http://www.bcg.com/media/PressReleaseDetails.aspx?id=tcm:12-153140

BCG. (2014, January). The eFrition Index: The full ranking of countries. Retrieved October 2014, from The Economist: http://www.economist.com/blogs/schumpeter/2014/01/e-friction-index

Botha, E., & Reyneke, M. (2013). To share or not to share: the role of content. Journal of Public Affairs .

Pallit, N. (2014, July ). ePortfolios. Retrieved October 2014, from Prezi: http://prezi.com/scydb_w4xhyj/eportfolios/

Pallit, N. (2014, September). When is an ePortfolio not an ePortfolio. Retrieved October 2014, from WordPress: http://niccipallitt.wordpress.com/

Stokes, R. Q. (2013). eMarketing: The essential guide to marketing in a digital work. Cape Town: Quirk eMarketing.

Zwillenburg, P., Field, D., & Dean, D. (2014, January). Greening wheels of the internet economy. Retrieved October 2014, from icann: https://www.icann.org/en/system/files/files/bcg-internet-economy-27jan14-en.pdf

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I have a Sneaking suspicion that this is an advertisement… *wink*

 

Photo: Credit to AlA good amount of decisions that I feel I absolutely must make in the morning before leaving for campus have nothing, zero, zilch to do with actually getting an education *shockedface*  I went on a morning campus mission recently to discover if this is just my hyperbolic distraction in life or if real life reflects the same.

I made a short clip, “UCT vibes, Sneaking to Campus, Just Kidding,” to present my findings and you may notice… campus mornings, as it turns out, are Converse mornings; the students I spoke to named different choices they make in the mornings, watching the video, you’ll see one consistent choice… Converse.

This is how I plan to optimise my video for sharing:

  1. The title of my video must include words that my target market uses in video searching. I have decided on “UCT vibes, sneaking to campus, just kidding.”  This title is written in the language of the youth and includes key words like UCT, Vibes and just kidding”. UCT has a Facebook page with relatable post titled ‘Just Kidding’.  The title is descriptive enough to awake the insatiable curiosity of young people who are interested in or already a part of UCT and campus life and people who like funny videos.
  2. My description field will include key words and a description of the content. The first 25 characters will have my most important information and my biggest key words for search engine optimization; words like , Converse and campus in addition to the words in my title.
  3. I will use relevant tags to piggyback on popular searches. The key words will be included in these tags along with words like mornings, experiment, fun, All Star funny, randoms, advertisement, campus, varsity, sneakers etc.
  4. I will be the first to comment after the video has been uploaded to engage the audience and invite them to comment too i.e. asking the audience “What’s the biggest decision you make in the morning before campus?” or “What’s the national sneaker at your campus?” and what they would like to speak about.
  5. My thumbnail will speak to the sneaker youth at large, I have chosen to use a scene in the video that shows two pairs of Converse sneakers (black and white) with the words LOVE in the backdrop. This is an invitation to both sneaker lovers and Converse lovers.
  6. I will use speech bubble and spotlight annotation options on my YouTube video to remind viewers that they can subscribe for more fun videos and to include a link and invitation to my blog.
  7. I will upload more videos and hopefully turn my channel into a campus play ground; each video addressing a different interesting aspect on campus life, all the videos will feature various Converse sneakers and all of them will engage students on campus. The number of videos will be managed according to the progress of the conversation and time will be used to create suspense on the topic of the next video.

I just wrote about these 7 things for that DP requirement we spoke about in the first blog. When I am done being efficient and text book strategic, I’m going to tweet, Facebook, Instagram post on my video and ask all my friends to watch and share… I will even post it on the UCT Just Kidding page on Facebook.

Click on the link, watch the video and tell me what you think… I cannot wait to hear from you *wideeyed*

Love

The Jedi

Google tells tales… My digital foot print

Your click is your footprint…

Like footprints in the sand, our online activity leaves a trail but unlike footprints in the sand, the wind and water cannot remove our online trail. As it turns out, a person’s digital footprint is marked on cement and not sand, in other words one has to be quite intentional to influence how much you reveal or conceal on your online presence.

Tasked with the mission to google myself, I discovered a few interesting things about this phenomena- some good and some questionable. When I googled myself, the results included my LinkedIn profile, a range of images (only one of which is me) and a link to a SuperNews webpage that details a competition I won.

Wait! Doesn’t the term digital FOOTPRINT imply that I was there, that I left a trail? I was not on that webpage and I did not put that post up. I clicked on the link and scrolling down I discovered a YouTube video of our presentation. So this trail from a post I did not put up leads to a YouTube video of me that I did not upload.

What does all this mean? First, I realised that my digital footprint is left by my name and I don’t even have to be involved in the process. Second, I discovered that anyone who googles me finds out three things:

  1. My past and current employment and study information, as so generously supplied by LinkedIn. This information also reveals, by default, my current location.
  2. What I look and sound like giving a presentation as well how I think about certain issues. You can thank SuperNews for that.
  3. A close up of my face on google images, tells the world what to look out for when you stalk me.

A few things do not come up; My Facebook and twitter pages. Why you ask… I have an alias, one that has (though unintended) created an online separation between my professional life and my personal life. This alias is known by my friends and family.

People who know this alias can google me and find all my tweets (because twitter has no secrets), and through Facebook, information on my favourite books, movies, television shows and music.

People who have access to my full Facebook page have a glimpse of my personality and life through my pictures, posts, shared links, comments and tags. My Linked in connections have access to the public information, my skills, professional moves, connections and follows as well as my CV.

Taking into consideration the names my prospective employers and professional connections would use to search for me, I am comfortable with my online presence to date. The information available about me online is structured to meet the needs of the relevant audience.

This week I tossed a spanner into the works; my blog name is my alias and on my profile I have my name and surname. The question is, how will this affect my online professional position?

Think about your digital footprint and share your thoughts with me.

Love

The Jedi

Hi my name is…

Hi

My name is Ayanda. I am a blogger by DP requirement, a touch of academic ambition and a good measure of experimental curiosity. I am currently on a marketing-learning and applying- journey; My first stop- eMarketing!

While I am here, I will look out for interesting and digitally daring blogs to follow so I can engage in a variation of mind turnups (party for the mind). I will capture my digital journey on this blog , which will also include, a reflection on my experiences on some social media and a stint with YouTube. You are invited to turn up with me, we will walk, run, pause to reflect, take a few leaps and seize moments for adventures into randomness.

My primary academic purpose is to capture my digital journey… your comments, ideas, questions and suggestions are welcome.

Let’s turn up on Digital Marketing: What does the term mean to you? Who does it effectively? Is it worth using for your personal brand? What does your digital footprint (social media, blogs, online presence) say about you? How much control do you have of who you appear to be online? Does it even matter?

My next blog post will be on my digital footprint.

Love

The Jedi